From Systems of Record to Systems of Engagement-Changing Models for Business Success

Until quite recent the basic model of Internet Technologies for business applications has been one of data acquisition and storage. Through volumes of data compiled regarding business functions, personnel, supply line, production metrics and so forth all have been one of past records held and accessable to analysis. We have been able to track what was...what has been. This has been accomplished through systems of record.

Today with the rise of social media and the ubiquity of a broad range of mobile devices the data now is coming in...in real time (or most nearly so) and customers want and expect direct engagement with whomever, where-ever. We want it all...and we want it now.

Companies have been struggling to keep up. The old models of customer behavior are now rapidly changing. Companies must keep up or go the way of the dinosaur. The new model is one of engagement. Companies must maintain thier legacy systems of record, but, must move to systems of engagement.

A product that did not meet the muster in the past had months before the verdict came down. Not so today...if your product or service fails to satisfy even a single customer...it is guarenteed that many, many people will hear of this through social media channels. Through links, likes, and tweets a product or service that fails to please will be known globally, and all from the relative comfort of the customers living room.

This new model of customer engagement is here to stay and any company that fails to take advantage of social media streams is missing out on opportunities. These are opportunities to understand product quality, opportunities at learning about customer satisfaction, and opportunities with regard to research and developement. These are metrics that all companies care about. They each and all effect 'the bottom line' .
So from here is your organisation prepared, can and do your decision makers understasnd the value and use of this new model.? We can help contact us https://3steveco33-public.sharepoint.com/ . Our team of designers and developers are here to make your transition from the old world to the new world seamless, discrete and smooth. You are our reason for being. Call us, we are here for you and our most important project is the one we are on now...Yours.